Outbound lead generation cost (6 figures)
For retainer, the median published figure in the Outbound Agency Retainer Index is 2,200 GBP across 5 figures from the sources' own pages (range 500 to 2,500 GBP), read 21 October 2026.
6 of the 21 named sources read in full publish a figure; 15 publish none, read 21 October 2026.
By model
| Breakdown | Median | Range | Sources |
|---|---|---|---|
| model retainer | 2,200 GBP | 500 to 2,500 GBP | 5 |
| model dedicated-seat | 1,200 GBP | 1,200 to 1,200 GBP | 1 |
Every figure, with its source
One row per published figure: the figure as the source's own page publishes it, the page, and the day it was read. A figure that is not on a page we read is not on this one.
| Source | Figure | Breakdown | Read |
|---|---|---|---|
| ORRJO - outsourced SDR cost guide | 2,500 GBP | retainer | 2026-10-21 |
| ORRJO - outsourced SDR cost guide | 2,500 GBP | retainer | 2026-10-21 |
| Pearl Lemon Leads - cost per lead marketing services | 2,497 GBP | retainer | 2026-10-21 |
| Sales Hype - outsourced SDR | 2,200 GBP | retainer | 2026-10-21 |
| Bambino Agency - SDR and BDR as a service | 1,800 GBP | retainer | 2026-10-21 |
| Cape Solutions UK - appointment setting cost | 1,200 GBP | dedicated-seat | 2026-10-21 |
| Vincent Growth Partners - B2B lead generation cost | 500 GBP | retainer | 2026-10-21 |
The sentence each figure was read from (7)
- ORRJO - outsourced SDR cost guide, read 2026-10-21:
ORRJO charges a fixed monthly fee from £2,500 that covers SDR time, tech stack, data and reporting, with no hidden extras.
- ORRJO - outsourced SDR cost guide, read 2026-10-21:
From £2,500 per month, with SDR time, tech stack, data and reporting all included
- Pearl Lemon Leads - cost per lead marketing services, read 2026-10-21:
Cold Email (£2,497+ Per Month)
- Sales Hype - outsourced SDR, read 2026-10-21:
From £2,200/mo · part-time or full-time · no setup fee
- Bambino Agency - SDR and BDR as a service, read 2026-10-21:
Starting price From £1,800/mo (fractional) From £3,500/mo (full-time) From £800/mo
- Cape Solutions UK - appointment setting cost, read 2026-10-21:
The price is a one-off £1,500 setup fee per seat, followed by an all-inclusive monthly fee of £1,200–£1,600.
- Vincent Growth Partners - B2B lead generation cost, read 2026-10-21:
LinkedIn SDR Starter: £500/month
Read in full, publishes no figure
15 named sources were read in full on the dates shown and print no usable figure. They are counted, never filled in.
- Outbound System - cold email agency cost, read 2026-10-21: every candidate on the page was refused
- SalesHive - lead generation services cost, read 2026-10-12: every candidate on the page was refused
- Cleverly - B2B lead generation agency cost, read 2026-10-21: every candidate on the page was refused
- OutreachBloom - cold email agencies, read 2026-10-21: every candidate on the page was refused
- B2B Appointment Setting - costs for appointment setting, read 2026-10-21: every candidate on the page was refused
- B2B Appointment Setting - price calculator, read 2026-10-21: every candidate on the page was refused
- Salesbread - appointment setting services cost, read 2026-10-21: every candidate on the page was refused
- Air Marketing - how much does SDR outsourcing cost in the UK, read 2026-10-21: every candidate on the page was refused
- Sentrama - B2B appointment setting agency UK: what it costs, read 2026-10-21: every candidate on the page was refused
- Sentrama - outsourced SDR team cost, read 2026-10-21: every candidate on the page was refused
- FLSC - how much does B2B appointment setting cost, read 2026-10-21: read in full and no accepted figure on the page
- Uplift GTM - outsourced SDR services UK, read 2026-10-21: every candidate on the page was refused
- Lead Conneqt - B2B lead generation cost UK, read 2026-10-21: every candidate on the page was refused
- Nousu Collective - best outsourced SDR companies UK, read 2026-10-21: every candidate on the page was refused
- Saleshandy - pay-per-appointment agencies in the United Kingdom, read 2026-10-21: read in full and no accepted figure on the page
Methodology
Every row is a verbatim sentence read from the named source's own page through our fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2).
6 of the 21 named sources that could be read published a usable figure; 15 published none and are recorded as not published, never filled in; 1 could not be read (blocked, dead or unreachable) and count nowhere.
The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 427 candidate sentence(s) were refused by a reviewer with the reason recorded.
The fuller derivation this dataset is chartered to grow into (not yet what the figures above are; they are each source's own published figure as read): the median and range of PUBLISHED monthly retainers, per-meeting prices and per-seat costs across GB outbound agencies, split by model (retainer, pay-per-meeting, hybrid, dedicated seat) and by channel (cold email, cold call, LinkedIn, multi-channel); the share of agencies publishing any rate at all, which is the finding this market hides.
427 candidate sentences on these pages were refused by a reviewer; each refusal and its reason is recorded in the review ledger.
Sources (22)
- Sales Hype - outsourced SDR(the publisher's own terms; quoted for reporting and comment)
- Bambino Agency - SDR and BDR as a service(the publisher's own terms; quoted for reporting and comment)
- ORRJO - outsourced SDR cost guide(the publisher's own terms; quoted for reporting and comment)
- Vincent Growth Partners - B2B lead generation cost(the publisher's own terms; quoted for reporting and comment)
- Cape Solutions UK - appointment setting cost(the publisher's own terms; quoted for reporting and comment)
- Outbound System - cold email agency cost(the publisher's own terms; quoted for reporting and comment)
- SalesHive - lead generation services cost(the publisher's own terms; quoted for reporting and comment)
- Pearl Lemon Leads - cost per lead marketing services(the publisher's own terms; quoted for reporting and comment)
- Cleverly - B2B lead generation agency cost(the publisher's own terms; quoted for reporting and comment)
- OutreachBloom - cold email agencies(the publisher's own terms; quoted for reporting and comment)
- B2B Appointment Setting - costs for appointment setting(the publisher's own terms; quoted for reporting and comment)
- B2B Appointment Setting - price calculator(the publisher's own terms; quoted for reporting and comment)
- Salesbread - appointment setting services cost(the publisher's own terms; quoted for reporting and comment)
- Air Marketing - how much does SDR outsourcing cost in the UK(the publisher's own terms; quoted for reporting and comment)
- Sentrama - B2B appointment setting agency UK: what it costs(the publisher's own terms; quoted for reporting and comment)
- Sentrama - outsourced SDR team cost(the publisher's own terms; quoted for reporting and comment)
- FLSC - how much does B2B appointment setting cost(the publisher's own terms; quoted for reporting and comment)
- Uplift GTM - outsourced SDR services UK(the publisher's own terms; quoted for reporting and comment)
- Lead Conneqt - B2B lead generation cost UK(the publisher's own terms; quoted for reporting and comment)
- Nousu Collective - best outsourced SDR companies UK(the publisher's own terms; quoted for reporting and comment)
- Saleshandy - pay-per-appointment agencies in the United Kingdom(the publisher's own terms; quoted for reporting and comment)
- google.com(the publisher's own terms; quoted for reporting and comment)
Cite or embed this figure
For retainer, the median published figure in the Outbound Agency Retainer Index is 2,200 GBP across 5 figures from the sources' own pages (range 500 to 2,500 GBP), read 21 October 2026.
6 of the 21 named sources read in full publish a figure; 15 publish none, read 21 October 2026.
Outbound Agency Retainer Index, model retainer: median 2,200 GBP across 5 sources, read 21 October 2026.
Outbound Agency Retainer Index, model dedicated-seat: median 1,200 GBP across 1 source, read 21 October 2026.
Cite as: "leadgenerationroofing.co.uk Outbound Agency Retainer Index", updated 2026-11-05, https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/.
Download the CSV (7 rows, computed 2026-11-05)
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Questions this data answers
What does an outbound or B2B lead generation agency charge per month, per meeting, or per booked appointment?
For retainer, the median published figure in the Outbound Agency Retainer Index is 2,200 GBP across 5 figures from the sources' own pages (range 500 to 2,500 GBP), read 21 October 2026.
What is the published figure for retainer in the Outbound Agency Retainer Index?
For retainer, the median published figure is £2,200 across 5 figures from the sources' own pages, from £500 to £2,500, read 21 Oct 2026.
Where do the figures in the Outbound Agency Retainer Index come from?
Every figure is quoted from its source's own page and dated (last read 21 Oct 2026). 21 named sources were read and 6 publish a figure; the 15 that publish none are recorded as not published, never estimated.