Calculator

A trade lead cost calculator (UK)

Updated

UK firms that publish a price for a trade lead charge a median of £21, with the middle half between £15 and £112.50.

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Quartiles and median of the a trade lead prices UK firms publish on their own pages.

£

Leave at zero unless a firm has quoted extras.

Total

£21

How this calculator works
  • The price levels are the lower quartile, median and upper quartile of 20 a trade lead prices UK firms publish on their own pages, read from 15 sources' own pages on 2026-11-01, every row and its source here. (Trade Lead Price Index)
  • Prices are as published, usually before VAT. Firms that publish no price are counted in the index as not published, never estimated.

A trade lead cost worked through

At the median published price, a trade lead costs £21; at the lower quartile £15 and at the upper quartile £112.50.

Where the figures come from

Every price level is read off the Trade Lead Price Index: 20 figures from UK firms' own pricing pages, each quoted and dated. Firms that publish no price are recorded as not published rather than filled in.

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Name the jobs you want and the areas you cover, and our reply is one monthly figure and the channels behind it. Asking is free.

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Sources

This site's own datasets, every figure quoted from its source and dated:

  • For retainer, the median published figure in the Outbound Agency Retainer Index is 2,200 GBP across 5 figures from the sources' own pages (range 500 to 2,500 GBP), read 21 October 2026.
  • The Trade Lead Price Index carries 24 published figures read from 15 sources' own pages; the 20 published figures given by trade run from 6 to 150 GBP, read 1 November 2026.
  • The UK Lead Compliance Rules carries 1 published figure read from 1 source's own page, from 3 to 3 year, read 31 October 2026.
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