# Lead generation outbound: Outbound Agency Retainer Index

> The median published figure in the Outbound Agency Retainer Index is 1,800 GBP across 6 sources' own pages (range 500 to 4,495 GBP), read 21 September 2026.

Lead generation for roofing · https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/ · computed 2026-09-21

**Median published figure:** 1,800 GBP (range 500 to 4,495 GBP; 6 sources with a figure; 6 of 21 sources read publish one).

6 of the 21 named sources read in full publish a figure; 15 publish none, read 21 September 2026.

## By model

| Breakdown | Median | Range | Sources |
|---|---|---|---|
| model retainer | 1,800 GBP | 500 to 4,495 GBP | 5 |
| model dedicated-seat | 1,200 GBP | 1,200 to 1,200 GBP | 1 |

## Every figure, with its source

One row per source: the figure the source's own page publishes, the page, and the day it was read.

| Source | Figure | Breakdown | Read |
|---|---|---|---|
| [ORRJO - outsourced SDR cost guide](https://orrjo.com/outsourced-sdr-cost-guide) | 4,495 GBP | retainer | 2026-09-21 |
| [Pearl Lemon Leads - cost per lead marketing services](https://pearllemonleads.com/cost-per-lead-marketing-services/) | 2,497 GBP | retainer | 2026-09-21 |
| [Sales Hype - outsourced SDR](https://www.saleshype.co.uk/outsourced-sdr) | 1,800 GBP | retainer | 2026-09-21 |
| [Bambino Agency - SDR and BDR as a service](https://bambinoagency.com/services/sdr-bdr-as-a-service) | 1,800 GBP | retainer | 2026-09-21 |
| [Cape Solutions UK - appointment setting cost](https://www.capesolutionsuk.com/blog/appointment-setting-cost-uk) | 1,200 GBP | dedicated-seat | 2026-09-21 |
| [Vincent Growth Partners - B2B lead generation cost](https://vincentgrowthpartners.co.uk/b2b-lead-generation-cost) | 500 GBP | retainer | 2026-09-21 |

## The sentence each figure was read from (6)

- [ORRJO - outsourced SDR cost guide](https://orrjo.com/outsourced-sdr-cost-guide), read 2026-09-21: "ORRJO charges a fixed monthly fee from £4,495 that covers SDR time, tech stack, data and reporting, with no hidden extras."
- [Pearl Lemon Leads - cost per lead marketing services](https://pearllemonleads.com/cost-per-lead-marketing-services/), read 2026-09-21: "Cold Email (£2,497+ Per Month)"
- [Sales Hype - outsourced SDR](https://www.saleshype.co.uk/outsourced-sdr), read 2026-09-21: "GBP 1,800-2,200/mo · 3-month minimum · no setup fee"
- [Bambino Agency - SDR and BDR as a service](https://bambinoagency.com/services/sdr-bdr-as-a-service), read 2026-09-21: "Starting price From £1,800/mo (fractional) From £3,500/mo (full-time) From £800/mo"
- [Cape Solutions UK - appointment setting cost](https://www.capesolutionsuk.com/blog/appointment-setting-cost-uk), read 2026-09-21: "The price is a one-off £1,500 setup fee per seat, followed by an all-inclusive monthly fee of £1,200–£1,600."
- [Vincent Growth Partners - B2B lead generation cost](https://vincentgrowthpartners.co.uk/b2b-lead-generation-cost), read 2026-09-21: "LinkedIn SDR Starter: £500/month"

## Read in full, publishes no figure

- [Outbound System - cold email agency cost](https://outboundsystem.com/blog/how-much-does-a-cold-email-agency-cost), read 2026-09-21: every candidate on the page was refused
- [Cleverly - B2B lead generation agency cost](https://www.cleverly.co/blog/b2b-lead-generation-agency-cost), read 2026-09-21: every candidate on the page was refused
- [OutreachBloom - cold email agencies](https://outreachbloom.com/cold-email-agencies/), read 2026-09-21: every candidate on the page was refused
- [B2B Appointment Setting - costs for appointment setting](https://www.b2bappointmentsetting.co.uk/costs-for-appointment-setting), read 2026-09-21: every candidate on the page was refused
- [B2B Appointment Setting - price calculator](https://www.b2bappointmentsetting.co.uk/calculate-price), read 2026-09-21: every candidate on the page was refused
- [Salesbread - appointment setting services cost](https://salesbread.com/appointment-setting-services-cost/), read 2026-09-21: every candidate on the page was refused
- [Air Marketing - how much does SDR outsourcing cost in the UK](https://www.air-marketing.co.uk/2026/06/22/how-much-does-sdr-outsourcing-cost-in-the-uk-a-complete-guide-for-b2b-businesses/), read 2026-09-21: every candidate on the page was refused
- [Sentrama - B2B appointment setting agency UK: what it costs](https://www.sentrama.com/resources/blog/b2b-appointment-setting-agency-uk), read 2026-09-21: every candidate on the page was refused
- [Sentrama - outsourced SDR team cost](https://www.sentrama.com/resources/blog/outsourced-sdr-team-cost), read 2026-09-21: every candidate on the page was refused
- [FLSC - how much does B2B appointment setting cost](https://flsc.co.uk/how-much-does-b2b-appointment-setting-cost/), read 2026-09-21: read in full and no accepted figure on the page
- [Uplift GTM - outsourced SDR services UK](https://www.upliftgtm.com/blog/outsourced-sdr-services-uk-expert-b2b-lead-generation), read 2026-09-21: every candidate on the page was refused
- [Supernova - outsourced lead generation pricing UK and USA](https://www.supernova-ai.com/post/outsourced-lead-generation-pricing-in-2026-what-uk-and-usa-b2b-companies-actually-pay), read 2026-09-21: every candidate on the page was refused
- [Lead Conneqt - B2B lead generation cost UK](https://www.leadconneqt.com/blog/b2b-lead-generation-cost-uk), read 2026-09-21: read in full and no accepted figure on the page
- [Nousu Collective - best outsourced SDR companies UK](https://www.nousucollective.com/blog/best-outsourced-sdr-companies-uk-b2b-tech-2026), read 2026-09-21: every candidate on the page was refused
- [Saleshandy - pay-per-appointment agencies in the United Kingdom](https://www.saleshandy.com/agencies/pay-per-appointment/united-kingdom/), read 2026-09-21: read in full and no accepted figure on the page

## Methodology

Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 6 of the 21 named sources that could be read published a usable figure; 15 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 176 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median and range of PUBLISHED monthly retainers, per-meeting prices and per-seat costs across GB outbound agencies, split by model (retainer, pay-per-meeting, hybrid, dedicated seat) and by channel (cold email, cold call, LinkedIn, multi-channel); the share of agencies publishing any rate at all, which is the finding this market hides.

## Sources

- [Sales Hype - outsourced SDR](https://www.saleshype.co.uk/outsourced-sdr) (the publisher's own terms; quoted for reporting and comment)
- [Bambino Agency - SDR and BDR as a service](https://bambinoagency.com/services/sdr-bdr-as-a-service) (the publisher's own terms; quoted for reporting and comment)
- [ORRJO - outsourced SDR cost guide](https://orrjo.com/outsourced-sdr-cost-guide) (the publisher's own terms; quoted for reporting and comment)
- [Vincent Growth Partners - B2B lead generation cost](https://vincentgrowthpartners.co.uk/b2b-lead-generation-cost) (the publisher's own terms; quoted for reporting and comment)
- [Cape Solutions UK - appointment setting cost](https://www.capesolutionsuk.com/blog/appointment-setting-cost-uk) (the publisher's own terms; quoted for reporting and comment)
- [Outbound System - cold email agency cost](https://outboundsystem.com/blog/how-much-does-a-cold-email-agency-cost) (the publisher's own terms; quoted for reporting and comment)
- [SalesHive - lead generation services cost](https://saleshive.com/blog/lead-generation-services-what-should-they-cost) (the publisher's own terms; quoted for reporting and comment)
- [Pearl Lemon Leads - cost per lead marketing services](https://pearllemonleads.com/cost-per-lead-marketing-services/) (the publisher's own terms; quoted for reporting and comment)
- [Cleverly - B2B lead generation agency cost](https://www.cleverly.co/blog/b2b-lead-generation-agency-cost) (the publisher's own terms; quoted for reporting and comment)
- [OutreachBloom - cold email agencies](https://outreachbloom.com/cold-email-agencies/) (the publisher's own terms; quoted for reporting and comment)
- [B2B Appointment Setting - costs for appointment setting](https://www.b2bappointmentsetting.co.uk/costs-for-appointment-setting) (the publisher's own terms; quoted for reporting and comment)
- [B2B Appointment Setting - price calculator](https://www.b2bappointmentsetting.co.uk/calculate-price) (the publisher's own terms; quoted for reporting and comment)
- [Salesbread - appointment setting services cost](https://salesbread.com/appointment-setting-services-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Air Marketing - how much does SDR outsourcing cost in the UK](https://www.air-marketing.co.uk/2026/06/22/how-much-does-sdr-outsourcing-cost-in-the-uk-a-complete-guide-for-b2b-businesses/) (the publisher's own terms; quoted for reporting and comment)
- [Sentrama - B2B appointment setting agency UK: what it costs](https://www.sentrama.com/resources/blog/b2b-appointment-setting-agency-uk) (the publisher's own terms; quoted for reporting and comment)
- [Sentrama - outsourced SDR team cost](https://www.sentrama.com/resources/blog/outsourced-sdr-team-cost) (the publisher's own terms; quoted for reporting and comment)
- [FLSC - how much does B2B appointment setting cost](https://flsc.co.uk/how-much-does-b2b-appointment-setting-cost/) (the publisher's own terms; quoted for reporting and comment)
- [Uplift GTM - outsourced SDR services UK](https://www.upliftgtm.com/blog/outsourced-sdr-services-uk-expert-b2b-lead-generation) (the publisher's own terms; quoted for reporting and comment)
- [Supernova - outsourced lead generation pricing UK and USA](https://www.supernova-ai.com/post/outsourced-lead-generation-pricing-in-2026-what-uk-and-usa-b2b-companies-actually-pay) (the publisher's own terms; quoted for reporting and comment)
- [Lead Conneqt - B2B lead generation cost UK](https://www.leadconneqt.com/blog/b2b-lead-generation-cost-uk) (the publisher's own terms; quoted for reporting and comment)
- [Nousu Collective - best outsourced SDR companies UK](https://www.nousucollective.com/blog/best-outsourced-sdr-companies-uk-b2b-tech-2026) (the publisher's own terms; quoted for reporting and comment)
- [Saleshandy - pay-per-appointment agencies in the United Kingdom](https://www.saleshandy.com/agencies/pay-per-appointment/united-kingdom/) (the publisher's own terms; quoted for reporting and comment)
- [google.com](https://www.google.com/search?q=outbound+lead+generation+agency+uk+pricing) (the publisher's own terms; quoted for reporting and comment)

## Cite or embed

- The median published figure in the Outbound Agency Retainer Index is 1,800 GBP across 6 sources' own pages (range 500 to 4,495 GBP), read 21 September 2026.
- 6 of the 21 named sources read in full publish a figure; 15 publish none, read 21 September 2026.
- Outbound Agency Retainer Index, model retainer: median 1,800 GBP across 5 sources, read 21 September 2026.
- Outbound Agency Retainer Index, model dedicated-seat: median 1,200 GBP across 1 source, read 21 September 2026.

Cite as: "leadgenerationroofing.co.uk Outbound Agency Retainer Index", updated 2026-09-21, https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/.

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