{
 "name": "leadgenerationroofing.co.uk Outbound Agency Retainer Index",
 "title": "Outbound Agency Retainer Index",
 "url": "https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/",
 "csv": "https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index.csv",
 "markdown": "https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/index.md",
 "computed_at": "2026-09-21",
 "license": "https://leadgenerationroofing.co.uk/terms",
 "headline": "The median published figure in the Outbound Agency Retainer Index is 1,800 GBP across 6 sources' own pages (range 500 to 4,495 GBP), read 21 September 2026.",
 "quotes": [
  "The median published figure in the Outbound Agency Retainer Index is 1,800 GBP across 6 sources' own pages (range 500 to 4,495 GBP), read 21 September 2026.",
  "6 of the 21 named sources read in full publish a figure; 15 publish none, read 21 September 2026.",
  "Outbound Agency Retainer Index, model retainer: median 1,800 GBP across 5 sources, read 21 September 2026.",
  "Outbound Agency Retainer Index, model dedicated-seat: median 1,200 GBP across 1 source, read 21 September 2026."
 ],
 "citation": "\"leadgenerationroofing.co.uk Outbound Agency Retainer Index\", updated 2026-09-21, https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/.",
 "changed_since": null,
 "national": {
  "unit": "GBP",
  "n": 6,
  "median": 1800,
  "min": 500,
  "max": 4495,
  "p25": 1025,
  "p75": 2996.5,
  "mean": 2048.6667,
  "units": {
   "GBP": 6
  },
  "published_sources": 6,
  "named_sources": 23,
  "read_sources": 21,
  "not_published": 15,
  "published_share": 0.286
 },
 "by_axis": {
  "model": {
   "retainer": {
    "GBP": {
     "n": 5,
     "median": 1800,
     "min": 500,
     "max": 4495,
     "p25": 1150,
     "p75": 3496,
     "mean": 2218.4
    }
   },
   "dedicated-seat": {
    "GBP": {
     "n": 1,
     "median": 1200,
     "min": 1200,
     "max": 1200,
     "p25": 1200,
     "p75": 1200,
     "mean": 1200
    }
   }
  }
 },
 "rows": [
  {
   "source": "Sales Hype - outsourced SDR",
   "url": "https://www.saleshype.co.uk/outsourced-sdr",
   "figure": "GBP 1,800",
   "value": 1800,
   "unit": "GBP",
   "axis": {
    "model": "retainer"
   },
   "retrieved_at": "2026-09-21",
   "quote": "GBP 1,800-2,200/mo · 3-month minimum · no setup fee",
   "source_class": "primary-provider-own-site",
   "text_sha256": "557087fac49cb74fb40a6bcd66d985e6f7a578b2bb37802f1c6f7f81ec813007"
  },
  {
   "source": "Bambino Agency - SDR and BDR as a service",
   "url": "https://bambinoagency.com/services/sdr-bdr-as-a-service",
   "figure": "£1,800",
   "value": 1800,
   "unit": "GBP",
   "axis": {
    "model": "retainer"
   },
   "retrieved_at": "2026-09-21",
   "quote": "Starting price From £1,800/mo (fractional) From £3,500/mo (full-time) From £800/mo",
   "source_class": "primary-provider-own-site",
   "text_sha256": "1ee7354546c87941adbbb8735624ce7150df469e6d6575ef92af891fd3a4f5b2"
  },
  {
   "source": "ORRJO - outsourced SDR cost guide",
   "url": "https://orrjo.com/outsourced-sdr-cost-guide",
   "figure": "£4,495 ",
   "value": 4495,
   "unit": "GBP",
   "axis": {
    "model": "retainer"
   },
   "retrieved_at": "2026-09-21",
   "quote": "ORRJO charges a fixed monthly fee from £4,495 that covers SDR time, tech stack, data and reporting, with no hidden extras.",
   "source_class": "primary-provider-own-site",
   "text_sha256": "ae5e6ecb17bf04be3fd6aa0525027b5021e09fa92ab4edd818f46a2eb7ffe1e3"
  },
  {
   "source": "Vincent Growth Partners - B2B lead generation cost",
   "url": "https://vincentgrowthpartners.co.uk/b2b-lead-generation-cost",
   "figure": "£500",
   "value": 500,
   "unit": "GBP",
   "axis": {
    "model": "retainer"
   },
   "retrieved_at": "2026-09-21",
   "quote": "LinkedIn SDR Starter: £500/month",
   "source_class": "primary-provider-own-site",
   "text_sha256": "2b4b77debee5cd2b5495c339b0ff0aa92224e9d231dee8e7f215c2c4cca8ec11"
  },
  {
   "source": "Cape Solutions UK - appointment setting cost",
   "url": "https://www.capesolutionsuk.com/blog/appointment-setting-cost-uk",
   "figure": "£1,200",
   "value": 1200,
   "unit": "GBP",
   "axis": {
    "model": "dedicated-seat"
   },
   "retrieved_at": "2026-09-21",
   "quote": "The price is a one-off £1,500 setup fee per seat, followed by an all-inclusive monthly fee of £1,200–£1,600.",
   "source_class": "primary-provider-own-site",
   "text_sha256": "6779c5f642d26acee9699d03ab15f153d8bcf93e9e1f22d1928c9d0a43716d8e"
  },
  {
   "source": "Pearl Lemon Leads - cost per lead marketing services",
   "url": "https://pearllemonleads.com/cost-per-lead-marketing-services/",
   "figure": "£2,497",
   "value": 2497,
   "unit": "GBP",
   "axis": {
    "model": "retainer"
   },
   "retrieved_at": "2026-09-21",
   "quote": "Cold Email (£2,497+ Per Month)",
   "source_class": "primary-provider-own-site",
   "text_sha256": "3ff37a9cb0d47a1790f5b93fb73082e684443be356b4f5606ec950f591e7e2b6"
  }
 ],
 "not_published": [
  {
   "source": "Outbound System - cold email agency cost",
   "url": "https://outboundsystem.com/blog/how-much-does-a-cold-email-agency-cost",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Cleverly - B2B lead generation agency cost",
   "url": "https://www.cleverly.co/blog/b2b-lead-generation-agency-cost",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "OutreachBloom - cold email agencies",
   "url": "https://outreachbloom.com/cold-email-agencies/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "B2B Appointment Setting - costs for appointment setting",
   "url": "https://www.b2bappointmentsetting.co.uk/costs-for-appointment-setting",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "B2B Appointment Setting - price calculator",
   "url": "https://www.b2bappointmentsetting.co.uk/calculate-price",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Salesbread - appointment setting services cost",
   "url": "https://salesbread.com/appointment-setting-services-cost/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Air Marketing - how much does SDR outsourcing cost in the UK",
   "url": "https://www.air-marketing.co.uk/2026/06/22/how-much-does-sdr-outsourcing-cost-in-the-uk-a-complete-guide-for-b2b-businesses/",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Sentrama - B2B appointment setting agency UK: what it costs",
   "url": "https://www.sentrama.com/resources/blog/b2b-appointment-setting-agency-uk",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Sentrama - outsourced SDR team cost",
   "url": "https://www.sentrama.com/resources/blog/outsourced-sdr-team-cost",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "FLSC - how much does B2B appointment setting cost",
   "url": "https://flsc.co.uk/how-much-does-b2b-appointment-setting-cost/",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Uplift GTM - outsourced SDR services UK",
   "url": "https://www.upliftgtm.com/blog/outsourced-sdr-services-uk-expert-b2b-lead-generation",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Supernova - outsourced lead generation pricing UK and USA",
   "url": "https://www.supernova-ai.com/post/outsourced-lead-generation-pricing-in-2026-what-uk-and-usa-b2b-companies-actually-pay",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Lead Conneqt - B2B lead generation cost UK",
   "url": "https://www.leadconneqt.com/blog/b2b-lead-generation-cost-uk",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  },
  {
   "source": "Nousu Collective - best outsourced SDR companies UK",
   "url": "https://www.nousucollective.com/blog/best-outsourced-sdr-companies-uk-b2b-tech-2026",
   "retrieved_at": "2026-09-21",
   "reason": "every candidate on the page was refused"
  },
  {
   "source": "Saleshandy - pay-per-appointment agencies in the United Kingdom",
   "url": "https://www.saleshandy.com/agencies/pay-per-appointment/united-kingdom/",
   "retrieved_at": "2026-09-21",
   "reason": "read in full and no accepted figure on the page"
  }
 ],
 "sources": [
  {
   "url": "https://www.saleshype.co.uk/outsourced-sdr",
   "label": "Sales Hype - outsourced SDR",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://bambinoagency.com/services/sdr-bdr-as-a-service",
   "label": "Bambino Agency - SDR and BDR as a service",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://orrjo.com/outsourced-sdr-cost-guide",
   "label": "ORRJO - outsourced SDR cost guide",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://vincentgrowthpartners.co.uk/b2b-lead-generation-cost",
   "label": "Vincent Growth Partners - B2B lead generation cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.capesolutionsuk.com/blog/appointment-setting-cost-uk",
   "label": "Cape Solutions UK - appointment setting cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://outboundsystem.com/blog/how-much-does-a-cold-email-agency-cost",
   "label": "Outbound System - cold email agency cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://saleshive.com/blog/lead-generation-services-what-should-they-cost",
   "label": "SalesHive - lead generation services cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://pearllemonleads.com/cost-per-lead-marketing-services/",
   "label": "Pearl Lemon Leads - cost per lead marketing services",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.cleverly.co/blog/b2b-lead-generation-agency-cost",
   "label": "Cleverly - B2B lead generation agency cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://outreachbloom.com/cold-email-agencies/",
   "label": "OutreachBloom - cold email agencies",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.b2bappointmentsetting.co.uk/costs-for-appointment-setting",
   "label": "B2B Appointment Setting - costs for appointment setting",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.b2bappointmentsetting.co.uk/calculate-price",
   "label": "B2B Appointment Setting - price calculator",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://salesbread.com/appointment-setting-services-cost/",
   "label": "Salesbread - appointment setting services cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.air-marketing.co.uk/2026/06/22/how-much-does-sdr-outsourcing-cost-in-the-uk-a-complete-guide-for-b2b-businesses/",
   "label": "Air Marketing - how much does SDR outsourcing cost in the UK",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.sentrama.com/resources/blog/b2b-appointment-setting-agency-uk",
   "label": "Sentrama - B2B appointment setting agency UK: what it costs",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.sentrama.com/resources/blog/outsourced-sdr-team-cost",
   "label": "Sentrama - outsourced SDR team cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://flsc.co.uk/how-much-does-b2b-appointment-setting-cost/",
   "label": "FLSC - how much does B2B appointment setting cost",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.upliftgtm.com/blog/outsourced-sdr-services-uk-expert-b2b-lead-generation",
   "label": "Uplift GTM - outsourced SDR services UK",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.supernova-ai.com/post/outsourced-lead-generation-pricing-in-2026-what-uk-and-usa-b2b-companies-actually-pay",
   "label": "Supernova - outsourced lead generation pricing UK and USA",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.leadconneqt.com/blog/b2b-lead-generation-cost-uk",
   "label": "Lead Conneqt - B2B lead generation cost UK",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.nousucollective.com/blog/best-outsourced-sdr-companies-uk-b2b-tech-2026",
   "label": "Nousu Collective - best outsourced SDR companies UK",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.saleshandy.com/agencies/pay-per-appointment/united-kingdom/",
   "label": "Saleshandy - pay-per-appointment agencies in the United Kingdom",
   "license": "the publisher's own terms; quoted for reporting and comment"
  },
  {
   "url": "https://www.google.com/search?q=outbound+lead+generation+agency+uk+pricing",
   "label": "google.com",
   "license": "the publisher's own terms; quoted for reporting and comment"
  }
 ],
 "methodology": "Every row is a verbatim sentence read from the named source's own page through the estate's fetch service on the date shown, hash-pinned to the stored read (the sha of the page's visible text; the raw page is mirrored to R2). 6 of the 21 named sources that could be read published a usable figure; 15 published none and are recorded as not published, never filled in; 2 could not be read (blocked, dead or unreachable) and count nowhere. The headline figures (median, minimum, maximum, quartiles) are over ONE figure per source in GBP (a source's median where its page yielded several accepted sentences), so N counts sources, never sentences; 176 candidate sentence(s) were refused by a reviewer with the reason recorded. Derivation as chartered: the median and range of PUBLISHED monthly retainers, per-meeting prices and per-seat costs across GB outbound agencies, split by model (retainer, pay-per-meeting, hybrid, dedicated seat) and by channel (cold email, cold call, LinkedIn, multi-channel); the share of agencies publishing any rate at all, which is the finding this market hides.",
 "embed": "<figure style=\"margin:0;padding:16px;border:1px solid #d9d9d9;border-radius:8px;background:#ffffff;color:#111111;font-family:system-ui,sans-serif;max-width:480px\"><p style=\"margin:0 0 8px;font-size:28px;font-weight:700;color:#111111;background:#ffffff\">1,800 GBP</p><p style=\"margin:0 0 8px;font-size:14px;color:#111111;background:#ffffff\">median published figure, Outbound Agency Retainer Index, across 6 sources, read 21 September 2026</p><figcaption style=\"font-size:12px;color:#444444;background:#ffffff\"><a href=\"https://leadgenerationroofing.co.uk/datasets/outbound-agency-retainer-index/#median\" style=\"color:#1a4fd6;background:#ffffff\">Source: leadgenerationroofing.co.uk Outbound Agency Retainer Index</a></figcaption></figure>"
}